So you want to know how to design a business card? You’ve come to the right place. Here are some tips and advice about designing business cards.
- Keep in mind that how you align the various elements on the business card is very important. For example, a lot of people like to use a background image on their business cards. Usually that image will cover half the business card, either on the left or the right, and some white space is left on the card too. If you align the important text on top of the image, it might be hard to read. If the information on your business card is hard to read, then you’ve failed in your quest to design a good business card.
- Unity is a design principle too. What’s unity? It means that the design elements on your card come together. For example, if you use twelve different fonts on your business card, it’s going to look like crap. Using two fonts is better. I like to use one sans-serif font and one serif font, to mix things up a little bit and make the design more interesting. (The serif is the little foot at the bottom of each letter. Sans-serif looks more modern and sleek, and on business cards, sans-serif is an excellent choice. Serif is easier to read when you have a lot of text, but your business card, by definition, doesn’t include a lot of space.
- Contrast is important. The simplest example of contrast would be a white business card with black letters. That is contrast. Some colors naturally complement each other even though they contrast with each other. Orange and purple are a nice combination. If there’s not enough contrast between the background elements and the text on the business card, you won’t be able to read it.
- Don’t use too much color. Color adds interest to a business card, but it’s easy to overdo it. Try to stick to one or two colors. If you use too much color on your business card, it might look garish. On the other hand, if you have Google’s designer, use as many colors as you want.
- Vary the size of some things. If all of the text on your business card is exactly the same size, then you’ve missed an opportunity to make a stronger impression with your card. Decide what’s important on your business card, and make that a bigger font. That might be your name, the name of your company, your unique selling proposition, or a special discount that customers will receive if they bring your business card into your store with them.
- Don’t be cheap. You don’t have to spend a fortune on your business cards, but don’t buy the cheapest ones either. Cheap business cards LOOK cheap. That business card represents you and your business. Make sure that it represents your company in a way that will make your proud.
- Remember the rule of thirds. Next time you watch a movie, look at a painting, or view a professional photograph, notice that the picture is usually divided into thirds, not halves. For example, if an image has a horizon, the sky will usually take up 2/3 of the image, and the ground will take up the bottom 1/3 of the image. Your name should take up 1/3 of the business card or 2/3 of the business card. Not half of it, and not all of it. You don’t have to be exact about it, but making sure that you’re using thirds in an approximate way will help your business card look more professional.
If you’re going to buy a business card from a company, be sure to check out this comparison of various business card providers. Good luck in your business card design efforts!